Mastering the art of storytelling to drive change.

Ty Dolla $ign & Mustard - My Friends (feat. Lil Durk) [official Music: Video]

Produced by Mustard with initial horn ideas from the production duo FNZ, the track blends brassy, triumphant production with Mustard's signature "slapping" drums.

: Distinctive, colorful vehicles that add a surreal and festive visual texture to the clip. Produced by Mustard with initial horn ideas from

: A revamped version of the song was created in partnership with ESPN to serve as a soundtrack for the 2022-23 NBA season, featuring lyric swaps that name-drop stars like Steph Curry and Jayson Tatum. the track blends brassy

: The video leans into the "homegrown LA" status of Ty and Mustard, showcasing high-end lifestyle elements like Uruses and Benzes alongside the gritty "mud" from which they rose. Lyrical Themes and Musicality Produced by Mustard with initial horn ideas from

Michael Golden created The Golden Mean as a place to share his passion for storytelling and to connect with purpose-driven partners who want to master the art of strategic communications.

Produced by Mustard with initial horn ideas from the production duo FNZ, the track blends brassy, triumphant production with Mustard's signature "slapping" drums.

: Distinctive, colorful vehicles that add a surreal and festive visual texture to the clip.

: A revamped version of the song was created in partnership with ESPN to serve as a soundtrack for the 2022-23 NBA season, featuring lyric swaps that name-drop stars like Steph Curry and Jayson Tatum.

: The video leans into the "homegrown LA" status of Ty and Mustard, showcasing high-end lifestyle elements like Uruses and Benzes alongside the gritty "mud" from which they rose. Lyrical Themes and Musicality