That "buyer’s remorse" feeling when the product doesn't meet expectations.
For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages. types of buyer decision process
The consumer has picked a winner. However, two things can still get in the way: That "buyer’s remorse" feeling when the product doesn't
Should we focus on how to in step 5, or
Leads to brand loyalty and word-of-mouth referrals. low-risk purchases (like a soda)
Follow up with "How-to" guides or customer support to ensure they’re happy.
Some buyers care more about style, while others care more about durability.