Expect to pay a one-time activation or upgrade fee (typically around $35) for each new line or device. Current Alternatives (April 2026)
You are still responsible for paying the taxes on the full retail price of both phones at the time of purchase.
Most BOGO deals require at least one of the two devices to be activated on a brand-new wireless line.
If you cancel service on either line before the 36 months are up, the remaining balance on the "free" phone becomes due immediately.
The offer is a recurring promotional deal that allows customers to receive a second smartphone for "free" or at a significant discount after purchasing an eligible first device. While the "Give One" phrasing might sound like a charitable donation, it actually refers to receiving a second device for a family member or friend. How the BOGO Deal Works