Fed up with the poor quality of workwear available for his workers, Lee opened a garment factory in 1912 to make his own durable bib overalls. This pivot from food to fashion was so successful that by 1950, the company sold off its entire food division for $3 million to focus strictly on clothing. Designed for the Rodeo
In 1889, Henry David Lee founded in Salina, Kansas. Long before they were a denim giant, Lee was a wholesale grocery supplier. You could buy everything from maraschino cherries and apple butter to school supplies and toilet paper through their 1899 Notions Catalog. where to buy lee rider jeans
The "Rider" name was born from a specific need: functional gear for cowboys. Rider Jean - Product Guide | Lee UK Fed up with the poor quality of workwear