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(PDF) Adoption and Usage of Over-the-Top Entertainment Services

: Short-form videos and interactive formats are increasingly critical in capturing consumer attention and shaping perceptions. Critical Functions of Popular Media : Film, television, radio, and print (books, magazines)

A popular television series can serve as a sophisticated Education-Entertainment tool when it is based on a participatory process, DiVA portal and print (books

: New media, including social media, streaming services (OTT), podcasts, and online gaming, are now dominant. DiVA portal : New media

The media and entertainment sector is a vast ecosystem encompassing traditional and digital formats.

: Film, television, radio, and print (books, magazines) remain foundational.

Modern entertainment and popular media have shifted from simple distraction to a powerful global "worldview" that shapes collective identities and social change. This review explores the current landscape, examining how digital evolution is redefining the industry.