Adidas Review

The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .

: Surged 54% to €2,056 million , representing an 8.3% operating margin. adidas

: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025 The adidas Annual Report 2025 highlights a year

: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales. : Surged 54% to €2,056 million , representing an 8

: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.

: The company plans to buy back up to €1 billion in shares during 2026.

: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.