: In programmatic buying, quality of placement is overtaking raw volume as a primary metric. There is a crackdown on "Made for Advertising" (MFA) sites in favor of premium, transparent inventory.
: Measuring the increase in organic searches for the brand following a display campaign.
: Aim for the 2026 average of ~86.8% viewability for in-app display ads to ensure your budget isn't wasted on unseen impressions.
: Modern mobile strategy has consolidated around adaptive units that allow SDKs to determine optimal sizes based on the device, significantly improving click-through rates (CTR) and layout stability.