Historically, the winners have been awarded 10 kg of pure gold.

The event was first held in 2005 to mark the completion of the Trans-Siberian Highway in 2004, setting multiple world records, including for the longest winter rally.

Beyond the annual rally, 4x4 Arctic off-road tours (e.g., "Kola Unlimited") are popular from June through October in the Kola Peninsula (Murmansk region).

Spans ~13 days from the Arctic Circle (Kola Bay) to the Pacific Ocean (Zolotoi Rog Bay).

Occurs during the height of Russian winter, with temperatures reaching down to -40°C. History & Significance

Participants face gravel, ice, and extremely cold, remote terrain.