Roddy Ricch - Down Below [official Music Video] (dir. By Jmp) May 2026

: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact

Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)

### The video follows Roddy’s journey from "sleeping on the floor" to living his dreams. : Produced by Avedon and the legendary Scott

Are you interested in a or more info on the Feed Tha Streets II project?

: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic Are you interested in a or more info

Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.

Released as a breakout visual from his 2018 mixtape, Feed Tha Streets II , the official music video for Roddy Ricch’s "Down Below" is a masterclass in modern storytelling. Directed by JMP, the video serves as a visual victory lap, juxtaposing Roddy’s past struggles in Compton with his meteoric rise to stardom. Released as a breakout visual from his 2018

: Look for the striking shots of money falling from the sky over his old neighborhood, visually representing the abundance he once only dreamed of.